Way with words…

It is common for copywriters of a certain vintage to laud David Ogilvy, but there’s a reason why the greats are, well, just great.

For proof, look no further than his classic book Ogilvy on Advertising. It is chock full of examples, such as these opening lines for a corporate ad designed to foster international friendship:

“The Japanese have a wonderful way with words. What we call a back porch they call a moon-watching platform. A fountain pen is a ten-thousand-year brush. Their name for a motorcycle truck is bata-bata because that is the noise it makes. And do you know a word in any other language that sighs good-bye as wistfully as sayonara?”

Their sense, their sound, their meaning, their melody – a master of words on the wonder of words.