It’s one of their great qualities – stories bring us together, encouraging us to think and feel that we are all connected. But the thing is, this only works if the story is well told.
As The Moth’s How To Tell A Story points out, this is backed up by science: “A study led by neuroscientist Uri Hasson found that when a person is listening and comprehending a story, their brain activity begins to couple, or align, with the brain of the teller. The scientific term is “speaker-listener neural coupling”. MRI scans of two brains, one talking, one listening, showed that the brains began to synch. Where the teller’s brain showed activity, or “lit up”, soon after, the listener’s brain lit up too.” However… “One catch is that this only happens when the listener is engaged and comprehending the story being told. In short, if you want to spark another person’s brain, your story needs to be good.”
So the next time you need to tell a key story, it is well worth making sure it is as good as it can be.