The speech of a tiger shark…
Every time we communicate we use a tone of voice, and that tone creates a sense of character. Whether we’re talking personally or as a multibillion dollar corporate body – none of us likes to be taken the wrong way. So the task with tone is to get our true character across.
I spend a fair bit of my time with clients helping them define and use a tone that fits their character. So they can give customers, investors and other stakeholders a clear sense of who they are and why they’re different. Alongside core purpose and culture, tone is critical. A galvanising core purpose, so you know exactly where you are going and why you want to get there; a strong values-based culture, so you journey together as one through thick and thin; and the right tone, so you communicate your true self clearly and characterfully – these are the three essentials at the heart of all great businesses.
Talking of truly characterful communication, here’s a brilliant take on the power of tone, courtesy of Jayne Cortez: “The speech of a tiger shark is not like the bark of an eagle fish…”
Tiger shark, eagle fish, plain old human being, bright new business – no matter who you are: find your own voice, and use it.