Do…you…

Good to see an uptick in support for the age-old art of rhetoric, AKA persuading people through words.

Yet coming as they do, clothed in the relatively arcane and unfamiliar terms of the ancient Greeks (anaphora, anastrophe et al), the techniques can seem daunting. Happily though, much of the effect can be achieved just by focusing on the music of your meaning. Its rhythm, rhyme and melody.

I recently came across an example of not quite getting this right, while waiting for a tube train at my local Underground station:

Put to one side the questionable use of “most original” and linger instead on the ending: “…whatever it is you do, there’s a space for you here.” Clunky, isn’t it. But easy to fix: move the last three words around and you have the more musical “…whatever it is you do, there’s a space here for you.”

Not long after that, I spotted this in a pub garden:

Simply sings its sunny advice.

As the poster on the Underground and the notice in the pub garden affirm, to write well, write with your ears. Happy listening!