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I’ve been helping clients tell their stories for over thirty years…


My clients range from multinationals to individuals, from private sector start-ups to public sector organisations.

I advise on, structure and write all kinds of key stories – strategies, business models, core narratives, brand books, tone of voice guidelines, white papers, websites, ads, films, animations, case studies, presentations, speeches, brochures and reports.

I have won various awards including a Corporate Communications Award for Cadbury’s corporate brochure and an Association of Online Publishers award for the Science Museum’s Ingenious website. My work has also been included in D&AD annuals and shortlisted for Design Effectiveness Awards.

I began writing for businesses at Butcher Paterson back in 1989, before becoming a partner in ampers&. In 2011, I started my own company, Free Coordinates Ltd.

I have an MA in Modern History from Oxford University.