Going back through some of my old files as groundwork for a new project, I dug out this distillation from 2005:
Over a decade on and a world away from that time, it’s good to see that the trend in business is indeed away from the pyramidic and matrixical towards the creative and coordinated. Whether it’s the ever-growing mega ecosystems of Amazon et al or the bloom in networks of micro businesses – our days call for, encourage and reward new ideas and the close collaborations of like-minded individuals with complementary expertise.
There’s a magic at the heart of many of the best stories. A magic that draws you into their world and takes you where they want you to go.
Take the Arabian Nights, where for centuries we have stepped out of our daily lives into a world where we happily fly magic carpets, follow genies and sail the Seven Seas with Sinbad.
Marina Warner, Professor of Literature, Film and Theatre Studies at the University of Essex and author of Stranger Magic: Charmed States and the Arabian Nights, talks of “the atmosphere of enchantment, of wonder, that is very specific to the book. There is a sense of a kind of endlessly emancipated imagination. You don’t feel that you need to observe any of the coordinates of ordinary life. The stories are simply asking you to let your imagination fly.”