The essential qualities of good style…
I’ve been browsing through another excellent book on writing, inherited from my Dad:
It’s full of great guidance, not least when it comes to the Essential Qualities of Good Style. As Pink and Thomas say, “Style is the expression of personality.” It’s how you get yourself across in your own way, not just clearly but characterfully.
So what goes into a good style? Pink and Thomas identify five “positive qualities which are exhibited by all writing of the highest quality”: clearness, simplicity, strength, idiomatic writing and rhythm and harmony.
It would be difficult to find a handier handful.