Hydropathic pudding anyone?…
The summery sunshine reminds me of a seasonal culinary delight: hydropathic pudding. Hydrowhatic pudding? Hydropathic pudding. That’s summer pudding to you and me. Invented in the 19th century as a none-too appetising-sounding but healthy option for spa-residing poorly people, this delicious fruit-filled concoction was renamed summer pudding at the turn of the 20th. Armed with this appealing new name, it never looked back and today is a modern British classic.
Meanwhile over on Wall Street, Big Lots, the discount retailer, enjoyed a market-beating increase in its stock after changing its ticker from BLI to BIG. According to the FT, academic research shows that stocks whose tickers can be pronounced as a word beat stocks with unpronounceable tickers by a statistically significant margin. As the FT suggests, perhaps that’s why an agribusiness exchange traded fund chose the ticker MOO!
Just goes to show, with clear words and a good name you can go a long long way.