Abandon darkness…

Love them or loathe them, company taglines continue to be a thing.

At their best, they compress a whole heap of sense and sensibility into as few words as possible, typically just two or three. But the cream of the crop have something more than brilliant brevity. They possess an instantly getable yet surprising just-rightness that arrests and remains with you. Which is why, for me, they’re akin to corporate poetry. Take, for example:

This short-form beauty graced the delivery note for a no-quibble, free-of-charge new base to repair a much-loved design classic.

The company and its communication singing as one – abandon darkness indeed.