Lives are like stories…

From ancient epics to today’s headlines, we all love, live and breathe stories.

In his book Nexus, Yuval Noah Harari draws on a fellow fan of all things narrative to drive this point home: “As Kendall Haven writes [in] Story Proof: the Science Behind the Startling Power of Story, ‘Human minds…rely on stories and on story architecture as the primary roadmap for understanding, making sense of, remembering, and planning our lives… Lives are like stories because we think in story terms.'”

Thinking of your next communication? Think stories.