Super selective…

Towards the end of 2024, the FT chose ‘slop’ as a word of the year. A wonderfully unappetising onomatopoeic word redolent of prison gruel, cold gravy, couldn’t carelessness. A word rubbing shoulders with ‘slap-dash’, ‘slip-shod’, ‘slosh-on’, and these days also a word taking on a new meaning for our increasingly digital age: the mass of low-grade AI-generated content clogging up our lives.

Slop champions quantity over quality, volume over value. It’s a watch-out word for storytellers everywhere: AI or no AI, only some stories are worth telling – the ones that really matter. Key stories.

So in a world awash with the sloppy stuff, my new year’s resolution is to be super selective.